Scent of Finland was conceived in 2018 out of a concept referred to as 'The Fragrance of Memory,' which, whilst highlighting the deep linkage between smell and emotions, stipulates that perfume can evoke the most vivid of memories.

It is known that the brain stores memories through a network of neurons connected with one another. The more bonds that are built among them, the stronger the memory. This fretwork is what is known to be a 'memory.' In a similar vein, perfume is a representation of connections made between molecules, which, when linked together, make up something more remarkable than when they are considered apart. Thus, a perfume is already a memory in itself, just waiting to be unveiled.

The idea behind Scent of Finland was to create high-quality fragrances inspired by Finland’s most iconic natural aspects, tempered with Nordic spirit, culture and aesthetics. Renowned French perfumer Maud Chabanis spent time in Finland researching Finnish nature to inform olfactory creations based on her Finnish memories and experiences.

The aim of Scent of Finland is to serve those who visited the country (or who wish to visit) with reminders of the special wonders and adventures experienced in Finland, courtesy of the concept of  'scent memory.' Scent of Finland strives to promote Finland within - and beyond - its borders, highlighting the country’s natural purity and distinctiveness that is much loved and cherished.